Dyax Corporation

Challenge

The sales team at Dyax was ready to embrace interactive detailing for its Kalbitor drug, but needed implementation help. The solution needed to live on Veeva, which they already used for CRM and scheduling. Along with interactivity, it needed to be integrated with email and compatible with CoBrowse. And it needed to be responsive, so reps could make presentations remotely from iPads.

 
Platform:
Veeva
Services:
Consulting, Development
Industry:
Pharma and Life Sciences
Client Type:
Company

Solution

BlueModus® created a Veeva-based presentation full of imagery, animation and interactivity that reps could use to engage health care providers. It features animated efficacy charts and mechanisms of action, along with a scrolling sidebar with important safety information—all aimed at enhancing the message and increasing comprehension. We developed the solution using our Veeva build system for rapid iteration and deployment.