Balancing their international presence with region-specific messages, the web team at Bacardi Limited’s needs were twofold. They needed web infrastructure to support more than 200 global brands and hundreds of agencies managing more than 1,700 online properties. And they needed a new platform that could handle localization in more than 30 markets for their three flagship properties.

Kentico, Amazon Web Services
Consulting, Development, Infrastructure, Support, Staffing
Consumer packaged goods
Client Type:


BlueModus® built a stable and scalable web presence for Bacardi on Amazon Web Services (AWS). Everyone from the agencies to the regional marketers to the developers loved it—and all online marketing metrics increased. We also rebuilt Bacardi’s flagship websites on Kentico, including mobile-optimized and modern branding, and a unique hub-and-spoke architecture to balance global and local concerns.

"I would strongly recommend BlueModus for any possible support of both Bacardi’s and other companies digital initiatives. They are passionate almost to a fault, have an attention to detail and stability that is critical for an organization setup like ours, and are technical leaders who have literally stepped in and saved the day for many Bacardi initiatives over the years."

Callan Harris

Global Digital Manager

BGB Bacardi