MarTech Strategy & Integrations
Starting with your goals and existing technology stack, our MarTech team evaluates your existing platforms, helps you develop a marketing technology roadmap and uncovers real insight into your business.
- Google Analytics Experts
- Marketing Automation Processes & Platforms
- Technology Roadmapping
- Personalization and Segmentation
"There is a slew of technologies powering your digital marketing - and depending on how it's configured it could really enhance it or it could just be more noise. Even worse, frequently it can mean lots of overspending on similar or entirely duplicated functionality," says Nik Friedman TeBockhorst, MarTech Practice Lead at BlueModus. "We try to start at the beginning, understanding the goals, how you'll measure it and what your team looks like to manage it. That quickly reveals the right technology for your company - vs. shoehorning tools that might not work for your industry, team or business goals."
Understanding the What, Why and How for Your Digital Marketing Stack
BlueModus is NOT a marketing agency. We are technology experts and integrators who provide expert consulting, systems, and processes that empower marketers like you to optimize return on your marketing investment. We will help you and your agencies to leverage technology to open new opportunities.
- Integrated Experience Management Systems
- Analytics and Business Intelligence
- Marketing Automation tools and platforms
- CRMs and ERP integrations
- Technology selection and validation
Checklist: Getting Actionable Website Data
This 8-step checklist tells you how to define, track and report on data that matters to you.
Webinar: Google Analytics for Content Sites
Go way beyond pageviews and bounce rates and find your revenue-generating content.
Video: Kentico EMS and Email Marketing
Learn more about the email template builder functionality in Kentico 11.