Content Ecosystem Planning
It's no longer a CMS. It's an entire ecosystem. It's your website, your apps, your email programs, your kiosks, your intranet, and so much more. Our content architects evaluate your entire customer journey and associated content landscape along with the underlying technology stack to develop a sustainable model that's future-worthy.
- Headless CMS experts
- Content Journey Mapping
- CMS Modeling and Architecture
- Metadata, Schema and Taxonomy
"For years marketers have talked about how critical content is to their marketing - investing millions in content strategies and content development. But what's interesting is how very little they invest in the underlying content architecture. It means that they often have hundreds of pages, and thousands of blog posts - but none of it is driving real conversions," says Becki Dilworth, Vice President of Marketing & Strategy at BlueModus. "That's really our focus. How to help customers go beyond churning content and create models that are maintainable, measurable and meaningful for their customers."
Building an Architecture That Supports Your Content Journey
At the heart of any online strategy is one thing: Content. From your customers first engagement with your website to transforming into advocates for your brand, delivering a relevant content journey has become increasingly central to companies digital strategies. We help map your content to your user groups, and create the underlying architecture to support discovery, engagement and conversion.
- Content mapping and analysis
- Content taxonomy development
- Content personalization strategies
- Content architecture and optimization
Factsheet: About BlueModus Discovery
Learn the benefits and process of how we successfully kick off all new projects.
Headless CMS - Facts and Benefits
BlueModus experts break down the present and future of this content-first technology
Q&A: What is content modeling?
Learn how content modeling works...and how it benefits you.
Factsheet: 8 Common CMS Missteps
We summarize the most common mistakes we see with CMS implementations.
Webinar: Content Planning for a Healthcare System
Learn how BlueModus helped National Jewish Health migrate to Kentico CMS.