Content Ecosystem Planning
It's no longer a CMS. It's an entire ecosystem. It's your website, your apps, your email programs, your kiosks, your intranet, and so much more. Our content architects evaluate your entire customer journey and associated content landscape along with the underlying technology stack to develop a sustainable model that's future-worthy.
- Headless CMS experts
- Content Journey Mapping
- CMS Modeling and Architecture
- Metadata, Schema and Taxonomy
"For years marketers have talked about how critical content is to their marketing - investing millions in content strategies and content development. But what's interesting is how very little they invest in the underlying content architecture. It means that they often have hundreds of pages, and thousands of blog posts - but none of it is driving real conversions," says Becki Dilworth, Vice President and Chief Marketing Officer at BlueModus. "That's really our focus. How to help customers go beyond churning content and create models that are maintainable, measurable and meaningful for their customers."
- Brant Cline