How to Turn your Website into a PokéStop

Posted by Nik Friedman TeBockhorst on July 20, 2016

I know, I know, ANOTHER post about Pokémon Go! As if you haven’t heard enough about it already. But today, I'd like to show you how you can take advantage of the no-doubt-increased Pokemon-hunting foot traffic that's probably infiltrated the neighborhood around your offices.

Yes, we're on the bandwagon

Pokémon have indeed invaded Denver and the BlueModus offices. In fact, there’s a PokéStop right outside our office, which is probably why we’re overwhelmed with Pikachus and Pidgies. This may also be why productivity has taken a bit of a dive lately. (Joking!)

We had to catch 'em all...before they ate our lunch.
But I’m not here to talk about Pikachu and Charmander… Pokémon Go is just such a great example of the power of tying the physical world to an online experience.

Did you know YOUR website can be as attractive as a PokéStop? In the future, you may be able to literally sponsor your own PokéStop, but for now, if you (and your passers by) have the right technology, you can do the next best thing, and broadcast your website, your latest coupons, a conversion page, or a fun video to every person who walks past your location.

Calling All Pedestrians

Here’s how it works: using a technology called “Beacons,” you transmit a constant signal that notifies nearby smart phones that you have something to share. People walking by who have opted in to these services on their smartphones will be prompted to learn more.

So, for example, as you walk by the BlueModus offices, you might get a friendly prompt to come see our beautiful new website. And who WOULDN’T want to see that?

          Also, come inside to snare a Snorlax.
Better still, these beacons are very inexpensive, and there are many tools are available to help you get started with beacon technology.

One thing to keep in mind: this is new technology, and there are numerous competing standards (although the main two - Google’s Eddystone, and Apple’s iBeacon - are the two you really need to support). But the results are already impressive.

With Great Power...

Remember, though, to be a responsible Beacon user. If people start seeing too many irrelevant prompts, they’ll quickly lose interest. Keep your prompts relevant to your location and to the visitors. Unlike a Pokémon gym, your beacons won’t help anyone evolve their Bulbasaur into a powerful Venusaur.

Only promise imaginary monster assistance if that's what your company does.
Do you want to place your website in the real world, or do you need tips on how to catch Rhyhorn? Drop a comment below or give us a call at 303-759-2100!
Nik Friedman TeBockhorst
Nik Friedman TeBockhorst helps a diverse range of companies and agencies to increase their marketing effectiveness by implementing the right technology, supported by the right strategies. Throughout his 15 years' experience in digital marketing, Nik has built interactive and strategy practices and implemented winning integrated solutions for leading global brands.