- BlueModus News
- Aug 05, 2020
Congratulations to BlueModus Solution Lead Steven Applegate, on earning his second Kentico certification in the past 12-months. In June 2020, David passed his Kentico Xperience Certified Marketer Exam, earning him the credentials of Kentico Xperience Certified Marketer. To achieve accreditation as a Certified Marketer, an individual must demonstrate practical experience using the product as well as deep knowledge of the platform’s features and functionality.
“With Kentico Xperience’s marketing suite organizations can drive most any digital campaign for their business. It is a full-featured product and it takes a skilled engineer to make sure it all is configured and tracked correctly,” notes Nick Bushnell, BlueModus Director of Development, “Having engineers certified helps BlueModus know they are up for this challenge and reassures clients they have a solid team behind them.”
A 90-minute online secure test, the Kentico Xperience 12 Certified Marketer Exam consists of 50 multiple choice questions that focus on a multitude of topics. To succeed, test-takers need to understand email marketing, search engine optimization, pay-per-click, contact segmentation (such as contact groups, personas, and scoring), contact management and activity tracking, content optimization using both A/B and MVT testing, content marketing, conversions, campaigns, marketing automation, content personalization, and web analytics.
"Kentico provides a robust marketing platform, and the Xperience Marketer Certification allows us to dive into these features to fully utilize Kentico from the perspective of our clients whose experiences aren’t dealing with all the deeply technical aspects of the platform.” shares Steven.
BlueModus, as the #1 global Kentico Solution Partner, consistently prioritizes having the majority of its colleagues certified on the platform. At present, there are 50 Kentico Xperience Certified Marketers and 49 Kentico Xperience Certified Developers on the BlueModus team.