Six 2018 Web development trends that should be on the top of your priority list

The end of the year is often a great time to evaluate the status of your website, and in particular, whether you're due…or even overdue for a full-on redesign in the following year. There are always valid motives to provide an overhaul to your site, whether for reasons of improving technology, messaging, visual design, or all of the above. 

But if you're currently on the fence on this decision, here are six surging trends that may provide that extra nudge needed to ink that website redesign into your 2018 priorities.


Do you do any international business? If so, this issue better be the top of your list. The General Data Protection Regulation – a new European Union regulation, takes effect on May 25, 2018. It brings significant changes in how cookies are used and stored, opt in and opt out methods and any personalization on your site.

Non-compliance could end up being a very costly error. It’s worth understanding the ins and outs and adjusting your site and overall privacy practices.



Big data is nothing new – and has likely been a part of the ‘trends’ list for the past three years. But, new developments in analytics tool have made what once seemed like a daunting undertaking reachable for nearly any organization. Customizations to your Google Analytics and your CRM can now bring together a simple, unified view of your entire marketing pipeline. It’s an effort worth considering to gain real insight on what to prioritize for your site.



The idea of separating content completely from display has been around for ages. But in 2018, marketers will really need to pay attention to this trend (if you haven't already been doing so). Considering your content as an individual asset, that can be used (and re-used) across multiple channels requires a mind shift, but an important one. As more and more channels emerge, and users begin demanding more contextual, channel-specific experiences, 2018 is the time to invest in this technology.

Learn more about what a Headless CMS is, including a 3-minute video that details out the technology and why it’s needed to future-proof your content strategy. 


Coinciding with the above, as 2018 approaches, intelligent chat is taking over customer service. With the explosion in the popularity of such voice-first home assistants like Alexa, Siri, Cortana and Google Home Assistant, companies that don't want to fall behind will absolutely need to ensure they invest in this software – as well as the thoughtful content required to power it.


Consumers are now accustomed to app-based notifications, but an increasing trend for 2018 will be websites that enable notifications too. The opportunity to maintain user engagement after a website visit is huge here, and those sites that implement this technology intelligently (by leading with useful content) will be trendsetters. If you're looking to create a more highly engaged subscriber base and to communicate with your audience at a personalized, real-time level, this is a trend worth your consideration.


Progressive web apps (PWAs) may appear to users like a mobile application but are truly websites. Key advantages include the ability to work offline and nearly instant loading speed, (as most information is cached, with the technology to ensure that data is updated when the device is connected to the internet). PWA technology is highly reliable, can be built rapidly, work in any platform, and is easy to deploy and maintain. With PWAs gaining traction in 2018, you may find this technology is advantageous for your website as well.


The digital space is in constant evolution, and the six trends above are merely a jumping off point for the technology benefits and trends you're likely to encounter in the upcoming year. The key take-away should be that to keep up with these trends…and stay ahead of your competitors, you should always be evaluating whether a website redesign is in your immediate future.

Discuss these trends and their impact on your business with our Strategic Solutions team - Click here to request an appointment.

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