- BlueModus News
- Apr 26, 2018
BlueModus congratulates Nik Friedman TeBockhorst, BlueModus MarTech Practice Lead, who recently passed the Kentico Certified Marketer Exam. This was a re-certification for Nik, who was the first BlueModus colleague to become a Certified Marketer two years ago when the program was first launched.
“Because Kentico remains a powerful all-in-one content management system, e-commerce, and online marketing platform that we continue to recommend to our clients, it is important our technical team stay current with their certifications. BlueModus wants to ensure we are driving and implementing the latest features and functionality,” says Tom Whittaker, BlueModus Vice President and Chief Operating Officer. “I am proud that Nik has become re-certified on the marketing features of Kentico.”
In order to achieve certification, Nik had to pass the Kentico 10 Certified Marketer Exam. This is an online test which demands both knowledge of Kentico’s features and functionality, as well as practical experience using the product. The test is made up of 50 questions that must be completed within 60 minutes. From a high-level perspective, test-takers must know Kentico web analytics, contact management and activity tracking, contact segmentation (including contact groups, personas, and scoring), content personalization, conversions, content optimization using A/B and MVT testing, email marketing, campaigns, content marketing, marketing automation, pay-per-click (PPC) and search engine optimization (SEO).
“Kentico has done a good job extending the certification exam into not just the usage of the platform, but also into general marketing,” says Nik, “I’m glad to see, as well as contribute to, Kentico’s continued focus on marketing technology as a discipline, and not simply a toolset.”
As the current #1 global Kentico Solution Partner, BlueModus, remains proud of how many of its colleagues are certified on the Kentico platform. With the re-certification by Nik, BlueModus currently boasts 8 Kentico Certified Marketers, as well as 15 Kentico Certified Developers.
Based in Denver, Colorado, BlueModus provides technology solutions and support services that are focused on communicating effectively with businesses, consumers and stakeholders. With 17 years of experience and thousands of online marketing projects under our belts, and as the #1 Solution Provider of Kentico worldwide, we are a team of top-flight developers and architects backed by a network of trusted partnerships. We focus on our ability to deliver scale with the agility of a smaller team.
Kentico’s products include Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, the comprehensive cloud-first headless CMS and digital experience platform. Kentico EMS allows users to manage contacts and campaigns, track customer journeys, provide global e-commerce functionality, and measure and analyze the results to create and manage customer experiences easily in a dynamic business environment.