- BlueModus News
- Aug 17, 2020
Congratulations to BlueModus Director of Development Mike Wills, on earning his Kentico Xperience recertification. Earlier this month, Mike passed his Kentico Xperience Certified Marketer Exam, earning him the credentials of Kentico Xperience Certified Marketer once again. To achieve accreditation as a Certified Marketer, an individual must demonstrate practical experience using the product as well as deep knowledge of the platform’s features and functionality.
A 90-minute online secure test, the Kentico Xperience 12 Certified Marketer Exam consists of 50 multiple choice questions that focus on a multitude of topics. To succeed, test-takers need to understand email marketing, search engine optimization, pay-per-click, contact segmentation (such as contact groups, personas, and scoring), contact management and activity tracking, content optimization using both A/B and MVT testing, content marketing, conversions, campaigns, marketing automation, content personalization, and web analytics.
"Kentico’s marketing certification is important because customers are continuing to discover the value of Kentico Xperience’s online marketing features. Often it provides all the marketing horsepower needed at a fraction of the cost of many MarTech ecosystems. On top of that, it is entirely integrated so that insights based on website behavior can be used to personalize email campaigns,” shares Mike.
Previously in November 2019, Mike recertified as a Certified Kentico Xperience Developer. Additionally, this year Mike was also recognized as one of Kentico’s 2020 MVPs. These are individuals selected by Kentico, who go to great lengths to help others and share their Kentico experience with the world.
“As a Development Director for our team, it's critical that Mike maintains his Kentico skillset and MVP status so he can lead his developers and champion the Kentico platform across our organization,” notes Jesse Hormachea, BlueModus Vice President of Delivery, “Mike has done an excellent job understanding the platform from the deep technical roots the developers live in through the presentation and management of content as a marketer.”
BlueModus, as the #1 global Kentico Solution Partner, consistently prioritizes having many of its colleagues certified on the platform. At present, there are 50 Kentico Xperience Certified Marketers and 49 Kentico Xperience Certified Developers on the BlueModus team.
Again, our congratulations to Mike on his continued accomplishments with the Kentico Xperience platform. To find out about Mike’s experience, please see his profile on the BlueModus website.