- BlueModus News
- Aug 03, 2020
Congratulations to BlueModus Solution Lead John Fager, on earning his third Kentico last month when he passed his Kentico Xperience Certified Marketer Exam. To achieve accreditation as a Certified Marketer, an individual must demonstrate practical experience using the product as well as deep knowledge of the platform’s features and functionality. Additionally, John holds Kentico Xperience Developer and Kentico Kontent Developer certifications.
“This certification reflects John’s expertise and customer focus,” notes Mike Wills, BlueModus Director of Development, “He is dedicated to mastering his customers’ platforms and providing solid advice. Perhaps the best test is how much they trust him.”
A 90-minute online secure test, the Kentico Xperience 12 Certified Marketer Exam consists of 50 multiple choice questions that focus on a multitude of topics. To succeed, test takers need to understand email marketing, search engine optimization, pay-per-click, contact segmentation (such as contact groups, personas, and scoring), contact management and activity tracking, content optimization using both A/B and MVT testing, content marketing, conversions, campaigns, marketing automation, content personalization, and web analytics.
"Often, marketing is where our technical approach starts. Our technical teams learn the strategy so that our software solutions deliver the highest ROI for our clients. The training and certification process show our commitment to providing top-notch expertise.” shares John.
BlueModus, as the #1 global Kentico Solution Partner, consistently prioritizes having the majority of its colleagues certified on the platform. At present there are 50 Kentico Xperience Certified Marketers and 49 Kentico Xperience Certified Developers on the BlueModus team.