InnovAge Website Wins Kentico Site of the Year Award

BlueModus is extremely honored to announce that InnovAge, one of our recently launched Kentico website projects, has been declared a winner of a Kentico 2017 Site of the Year award, in the category of "Best Healthcare Site." This annual competition recognizes excellence in the web industry and selects the best projects created on the Kentico platform each year. InnovAge, of the three finalists chosen by Kentico judges, received the most public votes in its category to take home this year’s coveted award.

"InnovAge is honored to have our new website recognized with this award," says Sarah Rasmussen, InnovAge's Director of Communications. "We’re proud of the hard work that our team, and the BlueKey and BlueModus teams, put into designing and building this best-in-class site, and the results speak for themselves."

For more than 20 years, InnovAge has been helping seniors age in their own homes independently with dignity. As the largest nationwide provider of PACE (the Program of All-inclusive Care for the Elderly), their website focus is to clearly define the benefits of PACE, as well as to position InnovAge as the premier PACE provider in the country. Their new website at MyInnovAge.com has provided their organization with a refreshed modern site design that delivered not only a more engaging and responsive web presence, but also greatly increased the quality and quantity of their lead generation efforts.

The new site immediately saw a 51% increase in page views, a 77% increase in pages visited per session, and overall traffic increase of 11%. Additionally, the Kentico platform empowered the InnovAge team to have greater control over the site content and to perform their own content entry, which allowed them to move away from their own IT team having to provide site support.

The winning website project was truly a team effort. Kentico Partner BlueKey worked closely with both BlueModus and the client to provide the amazing visual design of the new site.

“BlueKey is honored to be in such good company with Kentico and BlueModus to win the Healthcare Site of the Year,” says BlueKey’s founder and CEO, Ben Cash. “Their technical ingenuity in collaboration with our strategy and creative generated real results for InnovAge and we couldn’t be prouder.”

“We’re thrilled to see MyInnovAge.com recognized as a site of the year,” explains BlueModus Senior Director of Strategic Solutions Brant Cline. “Not only is it a beautiful site, but a ton of work went into creating an experience that was effective, engaging, and goal-oriented. It has been exciting to see the numbers prove the value of that effort. Now to have Kentico and our peers in the industry recognize the site like this is icing on the cake.”

To read more about the InnovAge project, along with the other Kentico 2017 Site of the Year winners, click here.

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