- BlueModus News
- Aug 03, 2020
Congratulations to Gary Suarez, Solution Lead at BlueModus, on recently passing his Kentico Xperience Certified Marketer Exam, earning him the credentials of Kentico Xperience Certified Marketer. This is Gary’s second Kentico certification having earned his Kentico Xperience Developer Certification in October 2019.
To achieve accreditation as a Certified Marketer, an individual must demonstrate practical experience using the product as well as deep knowledge of the platform’s features and functionality.
“When a client selects Kentico Xperience as their platform for web content management and digital marketing they have a rich suite of tools at their disposal. An improper implementation of these features will keep them from realizing the ROI of the system,” notes Nick Bushnell, BlueModus Director of Development “At BlueModus we make sure our Solution Leads like Gary are trained in the proper use and configuration of Kentico. This ensures that an organization can maximize the potential of current marketing initiatives and keep their options open for the future.”
A 90-minute online secure test, the Kentico Xperience 12 Certified Marketer Exam consists of 50 multiple choice questions that focus on a multitude of topics. To succeed, test takers need to understand email marketing, search engine optimization, pay-per-click, contact segmentation (such as contact groups, personas, and scoring), contact management and activity tracking, content optimization using both A/B and MVT testing, content marketing, conversions, campaigns, marketing automation, content personalization, and web analytics.
"Kentico’s marketing platform is a complex offering, and the training and certification process ensures that I am knowledgeable about all the offerings and how to best recommend and implement solutions on our projects,” shares Gary.
BlueModus, as the #1 global Kentico Solution Partner, consistently prioritizes having the majority of its colleagues certified on the platform. At present there are 50 Kentico Xperience Certified Marketers and 49 Kentico Xperience Certified Developers on the BlueModus team.