- BlueModus News
- May 03, 2018
Congratulations to Brad Rockwood, BlueModus Director of Strategic Solutions, who recently become a Certified Kentico Marketer by passing the Kentico 10 Certified Marketer Exam. Including this certification by Brad, BlueModus is currently home to 8 Kentico Certified Marketers as well as 15 Certified Developers.
“At BlueModus, understanding the ins and outs of Kentico and how our customers will use the platform for their digital marketing starts with our strategic solutions team,” says Becki Dilworth, Vice President of Marketing and Strategic Solutions. “This certification enhances Brad’s deep understanding of what our customers need to craft a solution within Kentico and then deliver on that vision.”
The Kentico Certified Marketer exam requires knowing functionality and features of the platform, as well as practical experience using the product. In a secure, online test made up of 50 questions that need to be completed within 60 minutes, test-takers must demonstrate their knowledge of many topics including web analytics, contact management, activity tracking, contact segmentation (using contact groups, personas, and scoring), content personalization, conversions, content optimization, A/B and MVT testing, email marketing, campaigns, marketing automation, content marketing, pay-per-click (PPC) and search engine optimization (SEO).
“The bottom line is that Kentico’s Marketer Certification helps me get the job done. It showcases a certain skill level that can beat out the biggest competition,” reflects Brad. “The process of earning certification helped me build valuable skills that will validate the information I provide to potential customers throughout each sales cycle.”
BlueModus, as the #1 Kentico Solution Partner in the world, remains committed to continuous training and development of its employees, in order to maintain a consistently high number of Kentico-certified colleagues on its staff.