Enterprises are recognizing that the Web has become a primary avenue for interacting with customers and have been reinvesting in their Web initiatives — upgrading existing CMS systems or replacing custom-built systems. So marketing and IT professionals in many of these enterprises — especially those supporting consumers in financial services, telecommunications, retail, media and entertainment, and the brand manufacturer industries — aren’t just looking for systems to manage their Web content. Instead, they seek: Systems that serve core operational demands.
They need software for marketing operations, marketing communications, and digital marketing groups to support customer experience initiatives — to help them manage and deliver content to targeted groups and individuals.
Support for global teams and organizations and business users themselves.
Increasingly, enterprises need globalization assistance as they look to centralize and streamline operations, all the while giving local marketing teams the flexibility they need to market to and serve local customers. The marketing operations, marketing communications, and digital marketing groups within enterprises want to move site administration out of the hands of overburdened IT departments and into the hands of the individuals closer to customer experience needs. These individuals — such as marketing communications managers, regional website managers, and marketing operations support personnel — want the ability to create personalization rules, administer multiple sites, define workflows, manage navigation, and get insight into site and content usage so they can tailor content to site users.
BlueModus provides Consulting & Assessment Services in support of the aforementioned business drivers, including:
• Digital marketing web infrastructure designs
• Global standardization and deployment assessments
• CMS requirements definition, design and management
• Web presence support systems and best practices
• Agency compliance management and development platforms
• Emerging Web technologies assessments, and more…..
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