Firewood
It was March of 2002, and the Great Buy-Up/Consolidation/Integration Act of 1999/2000 hadn’t really made what you would call improvements to the agency landscape. Bigger, it turned out, didn’t mean better. Clients who believed in the promise of one-stop agency shopping often found themselves with generic services across the board.
By the end of April, Firewood was born. It was created out of our collective desire to reclaim the independent perspective. We wanted to refocus on doing great work – not propping up a ticker symbol on the NYSE. It was time to have fun again.
Bradley Hazelrigg and Paul Huber had worked together for 6 years at Miller/Huber Relationship Marketing, doing groundbreaking work for Levi’s and British Airways among others. John Parsons joined them in late 2000, brining operations and digital marketing expertise.
Here’s to doing it differently this time. Here’s to doing it right.
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